Learn a step-by-step process for identifying potential audiences that is based on more than 20 years of experience with clients in every niche imaginable.

Uncover the functional, social, and emotional "Jobs to Be Done" that really drive purchasing decisions to create high-performance offers that resonate deeply with your audience.

Master the Value Proposition Design Canvas framework, to target the most powerful needs of your audience and match those needs precisely to the product or service that you offer.

Create a strategic offer and messaging brief that focuses on what matters most to your audience (and how your offer meets those exact needs).

Uncover the deep, visceral desires that motivate people to take action,  to create powerful, transformative offers.

Lifetime access to all course content and updates.